Provins innovates with its new range in PET bottles

12.11.2018

Practical, environmentally-friendly, convivial, fun – there's no shortage of words to describe MOVE, the new product launched by Provins.

"Although putting wine in recyclable polyethylene bottles is nothing new in itself – it's commonplace, and obligatory for public transport services – it's a real challenge to find quality Valais wine aimed at the general public in this type of container," says managing director Raphaël Garcia.

Some practical thinking lies behind this innovation: wouldn't hikers who enjoy a glass of good wine after their exertions prefer to carry a bottle that's lighter and won't break if it's dropped? The various departments of Maison Provins immediately got to work on this idea, to decide on the container, the wine and the packaging.

Find out about the MOVE range here.